Research: Facebook vs Bebo & Myspace

Why is Facebook is used a lot more by users than Bebo, and Myspace? These social network sites have been online and running for a very long time, although why is Facebook used a lot more? My reason for this is because Bebo, and Myspace had a specific target audience, these were for ages that were far younger than the target audience of what Facebook aimed at. Bebo and Mysapce had applications that you could add to your front page for other users to see; this became a fashion in the social networking world, as more and more younger users added these applications that could have been music players (playing their favourite music), animation backgrounds, and online clocks. I think this was one of the main reasons why they was not successful as Facebook. To show you an example of the young target
audience attractions was Bebo ‘love’. This was a little gimmick that Bebo had where you gave ‘love’ to the people you really liked. The example shown to the bottom left of the image (169 Bebo love). I think this shows how much this social networking website has become very ‘childish’, whereas Facebook has none of these silly attractions to the profile page. Facebook has also developed a lot more compared to Myspace and Bebo. Facebook has applications such as games, quizzes, polls, and official webpages for companies. For example; Toyota Prius, Simcity and Top Gear. Facebook also has a much better navigation system, which is user friendly unlike Bebo and Myspace. There are many variations of Facebook layout that the user can change for their own preference.

Written by Scott Vincent