Monday, 5 March 2012

Research: Facebook for Mobiles




http://www.ortwin-oberhauser.com
So what makes the difference? What makes Facebook more Successful?

I think the secret behind the Facebook Success is the truth that Facebook does one thing better than all other Social Media Service, Facebook better motivates Users to act on Facebook, the Hot Triggers on Facebooks, that call the Facebook Users to action are amazing.
BJ Foggs Behavior Model shows that three elements must converge at the same moment for behaviour to occur: Motivation, Ability, and Trigger. When behaviour does not occur, at least one of those three elements is missing.
Using the Behaviour Model as a leader, web workers can detect what stops users from performing behaviours that they seek. For example, if users are not performing target behaviour, such as rating hotels on a travel web site, the Model helps to see what psychological element is lacking.
By Scott Vincent



by Henri Moissinac on Thursday, September 3, 2009 at 8:32am

Even when you're away from your desktop, we want you to be able to share and connect with those that matter to you on Facebook. We had that goal in mind when we launched Facebook Mobile in 2006. Today, we reached a new milestone with more than 65 million people now actively using Facebook on their mobile devices — a significant increase from 20 million just eight months ago.
As we celebrate 65 million, we want you to be able to take Facebook with you wherever you go. That's why we are continuously making updates to our mobile products and working with some of the biggest names in mobile to make sure that Facebook is available on the latest devices and mobile operating systems.
Facebook Mobile first started as a simple mobile site in English with a few of the core site features built in, such as status updates and photo uploads. Since then, we've grown far beyond what was then a fairly basic mobile site. We have translated the mobile site into other languages, launched Facebook SMS and deployed a wide range of applications for hundreds of mobile handsets, including Facebook for Blackberry, Facebook for iPhone and Facebook for Nokia.
Below is a quick tour of all of your options for using Facebook Mobile:
Mobile Web Sites
Facebook has two mobile web sites: m.facebook.com, which works on any mobile browser, and x.facebook.com, which is designed specifically for touch screen phones like Android, Palm, iPhone and Nokia. These sites have been translated into more than 60 languages and allow you to update your status, browse your News Feed and your friends' Profiles, comment or "like" stories, and view or update your Facebook Page.
Text Messages
Through Facebook Mobile Texts, you can receive notifications, set your status and send and receive messages via SMS. This service is now available on 52 operators in 25 countries, on any mobile phone.
Facebook Mobile for Devices
Facebook applications can be found on an increasing number of mobile phones; many come pre-installed while others can be downloaded from the Internet. The most recent Facebook mobile applications include major updates for Apple's iPhone and Nokia's N97 and 5800. These applications make it easier to update your status, share photos, browse your News Feed and keep in contact with all your friends on Facebook wherever you are.
Also available are Facebook applications from INQHTCLG ElectronicsMotorolaPalmRIMSamsung and Sony Ericsson. There are also Facebook applications for the T-Mobile Sidekick and phones powered by Microsoft's Windows Mobile.
Facebook Connect for Mobile Web
Beginning today, you'll start to see Facebook Connect available on some of your mobile sites and applications, just as you would on the Web. Already, Facebook Connect makes it easier for you to take your online identity with you all over the Web, share what you do online with your friends and stay updated on what they're doing. Soon, you'll see prompts for Facebook Connect on mobile sites and applications and have the opportunity to take your Facebook profile information, friends and privacy preferences to your favorite mobile applications, as well.
By Sam Aylard

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